Wandher Souza

Lead UX Designer

Summary

Lead UX Designer with over 10 years of experience leading end-to-end design for HR, onboarding, and AI-driven guidance experiences. Specializes in conversational UI, service mapping, and simplifying complex workflows into intuitive, human-centered tools. Proven success designing cross-platform solutions (web, mobile, wallet) for enterprise and small business users. Known for crafting scalable systems that support compliance, clarity, and user trust, paired with a strong belief in accessible, inclusive design.

Experience

UKG (Ultimate Kronos Group) – July 2017 – Present
Lead UX Designer

Lead role driving UX vision, execution, and team leadership across multiple product verticals, including AI tools, admin platforms, and mobile-first experiences.

  • Led UX operations for key initiatives like Bryte AI, Admin Activation, and Mobile Segmentation—delivering multichannel UX that reduced onboarding time by 40% and increased AI adoption by 30%.
  • Facilitated design briefs, squad ceremonies, and stakeholder storytelling sessions to define scope, timelines, and shared vision across PM and Engineering.
  • Oversaw resource planning and UX prioritization across sprints, proactively identifying risks and managing delivery timelines.
  • Partnered with UX leadership to evolve team rituals, design system adoption, and patterns for scalable conversational experiences across platforms (web, mobile, wallet).
  • Led service blueprinting and journey mapping workshops to translate user pain points into actionable flow improvements across product lifecycle stages.
  • Defined and tracked squad OKRs in alignment with strategic business goals, elevating UX maturity and internal design visibility.
  • Championed inclusive design standards and accessibility compliance (WCAG 2.0+), ensuring global usability and reducing support needs.
  • Mentored 5+ designers through AI UX Office Hours and embedded a feedback culture that emphasized continuous improvement and system-wide consistency.
Lead UX Designer – January 2020 – December 2023

Led UX strategy for Great Place To Work® Dashboard: a data-rich platform designed to guide HR leaders in building equitable, inclusive workplaces. Focused on converting complex insights into helpful, AI-powered support tools used by small to mid-sized employers.

  • Designed dashboards, DEIB nudges, and people analytics workflows that improved HR task success by 30% and reduced ambiguity in leadership actions.
  • Delivered multichannel UX across web, tablet, and mobile to ensure seamless access to coaching tools and organizational benchmarks.
  • Partnered with product managers, data scientists, and executive stakeholders to align user flows with business goals and survey-driven trust metrics.
  • Built scalable UI patterns within UKG’s design system to ensure consistency and accessibility across products.
  • Facilitated service blueprinting and journey mapping workshops to ensure design supported long-term employee engagement, not just transactional tasks.
  • Presented ‘CredenKey’, a Web3 career wallet for verified, portable credentials and instant job application autofill, at the company’s innovation hackathon.
  • Mentored a distributed team of 3 designers, fostering design excellence and velocity across verticals.
Senior UX Designer – July 2017 – December 2020

Contributed to high-impact HR platform features from onboarding to career progression.

  • Redesigned onboarding UX, earning G2 recognition and driving user satisfaction through improved clarity and task flow.
  • Facilitated design sprints and cross-functional workshops, transforming week-long delays into 2-3 day decisions and rapid test cycles.
  • Conducted usability and accessibility audits that led to a 20% reduction in support tickets and improved experience parity across the suite.
  • Applied system-level thinking to create consistent visual language and workflows across onboarding, recruiting, learning, and career planning products.
Moyionborg, Inc. – July 2011 – June 2017
UX/UI Designer

Worked in a fast-paced startup environment, contributing to product development from the ground up across various industries.

  • Partnered with product and engineering teams from early research through final handoff to ensure every solution was rooted in real user needs.
  • Applied UX methods like journey mapping, personas, and usability testing to make mobile experiences more intuitive and engaging.
  • Improved upsell conversion by 18% and boosted recurring usage through simplified flows and data-informed design updates.

Certifications

  • No Code AI Certification | Maven (2026)
  • Mobile Accessibility Basics | ULearn Academy (2023)
  • UX Agile Training | ULearn Academy (2021)
  • Interaction Design Foundation | User Research Methods and Best Practices (2020)
  • Introduction to WCAG 2.0 | ULearn Academy (2020)
  • LUMA Institute | Practitioner of Human- Centered Design (2019)
  • ScrumMaster® (CSM) | Scrum Alliance (2017)
  • Nielsen Norman Group® | UX Design (2017)

Awards

  • UKG AI Hackathon (2024)
    Well-being AI Mobile App – 1st place in 3 categories, including Google’s AI category
  • G2 Crowd Onboarding Ultimate Sotiware (2018)

Languages

English, Spanish, Portuguese

Emerging Tech Interests

Artificial Intelligence (ChatGPT, Claude Code, Replit), Blockchain applications,
NFTs & digital ownership, cryptocurrency & Web3 trends